Mitsubishi Motors in the UK and Hunter, renowned for its iconic Wellington Boot and celebrating 170 years of craftsmanship and protection in 2026, launched their countryside-inspired partnership by heading off-road to the fields of the Game Fair 2026.
The show special Hunter edition vehicles celebrate the two brands’ shared heritage in rural and outdoor lifestyles and stylish all-terrain performance. An all-new Mitsubishi L200 pick-up truck and new Outlander PHEV sport iconic Hunter branding, with both special editions displayed for the approval of drivers, passengers, canine fans and outdoor enthusiasts.
“The Mitsubishi L200 and new Outlander PHEV are as stylish and capable in road and rural environments as they are facing the toughest, muddiest tests away from the beaten track. Hunter has the same outlook,” said Toby Marshall, Managing Director of Mitsubishi Motors in the UK. “The all-new L200 Series 7 and new Outlander PHEV are suited and booted in their Hunter branding and ready for every challenge: we say, give it some welly!”
Mitsubishi Motors in the UK and Hunter, renowned for its iconic Wellington Boot and celebrating 170 years of craftsmanship and protection in 2026, launched their countryside-inspired partnership by heading off-road to the fields of the Game Fair 2026.
The show special Hunter edition vehicles celebrate the two brands’ shared heritage in rural and outdoor lifestyles and stylish all-terrain performance. An all-new Mitsubishi L200 pick-up truck and new Outlander PHEV sport iconic Hunter branding, with both special editions displayed for the approval of drivers, passengers, canine fans and outdoor enthusiasts.
“The Mitsubishi L200 and new Outlander PHEV are as stylish and capable in road and rural environments as they are facing the toughest, muddiest tests away from the beaten track. Hunter has the same outlook,” said Toby Marshall, Managing Director of Mitsubishi Motors in the UK. “The all-new L200 Series 7 and new Outlander PHEV are suited and booted in their Hunter branding and ready for every challenge: we say, give it some welly!”
The all-new L200 Series 7 pick-up was shown at the Game Fair in the Barbarian specification, finished in Black Mica with a black interior and orange-piped trim. The Hunter logo sits on the sideskirt, on sills and is embossed on the head rests, with specially trimmed and badged floor mats.
The L200’s new design, chassis and diesel powertrain delivers a payload of over one tonne and a braked towing capacity of 3,500 kg. Taking on the most challenging of environments it also delivers the space, comfort and refinement of a modern SUV, with dynamic modes for every road, track and surface. The Barbarian features Mitsubishi’s Super Select 4WD-II system, derived from years of off-road and rally success, and uniquely allowing full-time four-wheel drive on tarmac surfaces as well as off road, ideal for towing.
The new Outlander PHEV seven-seat Nativa is finished with a Black Diamond exterior and interior and sports the Hunter branding. A versatile next-generation SUV designed for every aspect of life, the new Outlander PHEV comes in five and seven seat layouts. Its plug-in hybrid powertrain delivers fully electric, economical everyday driving, with power, performance and full-time four-wheel drive for adventures farther afield. Mitsubishi’s rally-proven Super All-Wheel Control technologies provides a smooth, responsive ride with precise handling in all environments, including low-traction conditions.
Following the Game Fair, the four-wheel drive Mitsubishi models and Hunter’s iconic performance footwear and outerwear hits the trail, visiting shows and events throughout the UK. Those who work in challenging outdoor environments or have a passion for the countryside and rural pursuits can experience the collaboration throughout 2026 via exclusive competitions, events across the UK, and dedicated social content from both brands.
